New Media-based Health Communication in China-An empirical investigation aimed at innovation of new media

In this research, an empirical investigation is made to analyze the operation mode, effect, and feedback of digital health communication, which based on China’s new media, result shows that: firstly, although common media’s means communication are diverse profit mode varied, traditional such as articles videos still prevail. Yet, media has a heavy dependence network advertising online shopping, while profiting by outputting high-quality content requires further improvement; secondly, whole, no obvious difference found in effect between people different ages genders, but main observed having problems those not. If in-depth analysis respectively conducted for kinds some specific differences can be effect; thirdly, many audiences may concern about risks brought credibility commercial factors, standardized way acceptable large number audiences. Therefore, effort shall propel development media-based from perspectives optimizing deepening user research regulating operation, etc.